FootLocker x Brixton Topcats x Urbanime
You can read about the full experience - https://www.footlocker.cz/en/inspiration/raise-the-game/community/london/jimmy-rogers-comic-book.html
I interviewed family and alumni as they shared their memories of such an impactful human who lived and breathed the game coaching some of the best ballers from the UK. He didn't just make basketball players, he made people who were able to achieve success on and off the court and taught them the true meaning of 'Drive the Body'
FootLocker celebrated the outcome of the culturezine with an instore experience at their Brixton location - which they transformed into a storefront and invited the local players from the current Brixton Topcats roster, alumni and worked with Brixton Streetwear brand to design a graphic t-shirt inspired by the comic.