Storytelling is my gift, Writing is my superpower

"Making your thoughts and visions a written reality"

Mayward Martindale

"I strive to craft amazing stories for clients around the world."

About Me

A Regional Public Speaking Champion, human geographer, journalist, writer, researcher and all round creative.

Using the art of storytelling as her medium, Mayward possesses a curiosity for the world we live in, and how our stories are told.

As a writer she has been crafting stories since childhood, notebook always in hand to write down ideas and sudden bursts of inspiration. As a journalist and researcher, she has over 4 years experience researching, creating and writing various styles and formats of copy - from digital to print. The business of African fashion is her speciality from designers to textiles and traditional techniques.

She has worked across various industries from luxury fashion, beauty, media, fashion education, fashion business, sports and African history. 

Whether its a crowd pleasing speech, interviews, articles, creative copywriting, product descriptions or even script writing for a short docuseries, Mayward is able to do the research and find the words that encapsulate your vision and deliver with excellence.


“If you want to be a writer, you must do two things above all others: read a lot and write a lot.”

Stephen King

My Work

Explore a selection of my work

FootlLocker London

FootLocker x Brixton Topcats x Urbanime

I was commissioned as Guest Editor by Urbanime x Brixon Topcats powered by FootLocler for this special edition culturezine titled 'We Make Heroes' to celebrate the live and legacy of Brixton legend and basketball coach - Jimmy Rogers. I interviewed and family and alumni as they shared their memories of such an impactful human who lived and breathed the game coaching some of the best ballers from the UK. He didn't just make basketball players, he made people who were able to achieve success on and off the court and taught them the true meaning of 'Drive the Body' FootLocker celebrated the outcome of the culturezine with an in real life experience at their Brixton store set-up which was transformed into a storefront and invited the local players from the current Brixton Topcats roster, alumni and graphoc t-shirt inspired by the comic created by Brixton Streetwear.

Reece Yeboah - ‘Your favourite rappers favourite designer, how Saint London designer, Reece Yeboah broke the American market and what he’s set to conqueror next’ —

If humility was a person then Reece Yeboah (@reeceyeboah) would be it. The British-Ghanaian designer behind Saint London whose accolades alone speak for themselves. Despite this, he remains grounded and focused on the mission he has set out to achieve. I had a catch up with him to talk about his journey so far and what's next for him. For many designers, when asked about how their journey began, they usually start with when their personal relationship with fashion started, Reece however, recall

Asoamoke from Lagos to London - Heritage fused with Modern Femininity. —

Mary Bolawole’s life started in Lagos. She later found herself in the unfamiliar settings of Birmingham, where she draws on her experiences to run her brand Asoamoke. She did not allow the effects of the covid-19 pandemic to hold her back whilst showing her pride in where she came I, virtually sat down with Mary Bolawole (@itunumary), founder and designer behind ASOAMOKE (@asoamoke). A brand that offers exclusive womenswear handmade in London inspired by her Nigerian heritage. Born and raised

FASHIONING IN WEST AFRICA Review —

Part 1 of a 4-part documentary series shown via Fashion Scout (@fashionscout) as part of their digital showcase for London Fashion week. African fashion nomad, Arieta Mujay Bärg (@arietawho) and editor in chief of Debonair Afrik Ekuban Emmanuel (@nuelbans) make the ultimate power team as producer and director. The documentary explores conversations with creatives from the African continent specifically in West Africa. Mujay-Bärg sat down with designers and creatives who have fought against many

Sponsorship and Sports in the new age

Whether it’s football, Formula 1, tennis, basketball, or even the Olympics, sporting events cannot occur without sponsors and sponsorship agreements! A sponsorship is a form of investment in cash or in kind to support a sport which offers mutual benefits for both parties involved and can be towards an event, organisation or individual. It can happen at all levels of sport from grassroots football teams to professional athletes. The evolution of sports sponsorship has gone from the Greeks and R

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